Too often, software services are disconnected from the data they generate, and product teams often have difficulty in accessing and using their own data to improve product design. Moreover, while techniques like A/B testing are becoming more widespread in the industry, these techniques still leave a lot to be desired in terms of helping understand why users behave like they do. This talk will explore how data mesh architectures also provide benefits to data producers, and look at ways we can safely leverage our own data to design better products